Marketing teams are under growing pressure to meet rising content demands faster than ever. In this report, explore how generative AI is transforming content creation and management to help teams deliver consistent personalized experiences at speed and scale. You’ll also learn why:

• 2/3 of brands aren’t giving customers the right content at the right moment.
• 78% of consumers expect a seamless experience at every touchpoint.
• Generative AI is expected to significantly improve the speed and volume of content production in the next year.

Customers don’t just appreciate personalized content — they expect it. As Figure 1 below shows, 71% of consumers say it’s
“important” or “critical” for brands to anticipate their needs, providing relevant information and offers exactly when they want them.
Even more telling, 78% expect a seamless experience at every touchpoint.
As a result, organizations are under pressure to transform their approach to personalization. Whether it’s email, social media,
or digital advertising, content needs to recognize each customer’s preferences and history, tell a consistent story across channels,
and feel relevant as customers navigate their journey.
Right now, most brands are falling short. Only a third (34%) of consumers say the brands they interact with provide timely and
relevant offers or communications, and just 45% say brands create a consistent experience across channels. The gap is real — and so
is the opportunity.